Why a site dedicated to client/agency pitch practices?

There’s no denying it, the world of marketing communications is changing at a dramatic pace. But when it comes to pitching, the process has changed very little. In fact, in many cases pitches are taking longer and costing a lot more.

So, to help agencies and clients get the most value from the process, the IPA & ISBA have taken a long hard look at how pitches are conducted. Based on our findings, we’ve put together a wealth of information to help agencies maximise the opportunity and clients choose a pitch process that best suits their business.

By injecting new thinking into the pitch process, we aim to offer new ways of pitching that are more appropriate to 21st century business.

We welcome any questions or feedback, so please drop us an email.