Good Pitch Week – 4th-12th November
ISBA, in partnership with the IPA, launched the first “Good Pitch Week”, a series of events for clients & agencies designed to examine pitch practice and inject new thinking as part of The Good Pitch initiative. There were many events that clients and agencies attended, all designed to share great pitch practices and encourage new thoughts and ideas on the pitching process. Find out more below.
HSBC Global Pitch Sharing Session
Monday 4th November, 4-6pm
The week kicked off with Andrea Newman, the global head of advertising at HSBC, sharing her thoughts on and learnings from the bank’s recent global advertising review. She will be joined by two winning agencies: JWT and Saatchi&Saatchi.
Ian Priest Keynote
Tuesday 5th November, 8.30-10.30am
IPA President, Ian Priest looked back at the Alliances Adaptathon that took place on 3rd October 2013. Cross-industry bodies, clients and agencies met to ‘hack’ out the future of their relationships.
Roundtable: Sarah Billson
Tuesday 5th November, 5.30-6.30pm
The IPA’s New Business and Marketing Group hosted a roundtable discussion with Sarah Billson, the founder of procurement experts ‘Tickling the Trout’. Since procurement is playing an increasing role in agency selection, it is vital that agencies understand how best to work with them to achieve the common goal of fruitful commercial relationships.
The Art of New Business
Wednesday 6th November, 6-9pm
The Art of New Business invited members of the IPA and ISBA to debate the question “do agencies practice what they preach”. The Art of New Businesses co-founder Sarah Bradley will share the results of agency and client surveys and then open the floor to a client panel to discuss.
Media Pitch Principles – Best Practice Guide Launch
Thursday 7th November, 8.30-10am
Good Pitch Week also saw the launch of a best practice guide for media pitch principles. These six new guidelines follow on from the joint IPA and ISBA good pitch guide – www.thegoodpitch.com
Novartis/ ID Comms Global Media Pitch Sharing Session
Tuesday 12th November, 2-4pm
In this session Novartis, the client and the pitch consultant presented a revealing post-mortem of one of the largest global media pitches that covered 105 countries and had a global media spend of $650 million.