ISBA has a host of useful information we use to help our members manage the pitch process from a document designed to stimulate thought on the type of agency required,  to creds, chemistry and pitch evaluation systems and a tailored search and selection service – all designed to help clients navigate the pitch process.

For more information click on this link to the ISBA Consultancy web-page –

Joint Best Practice Toolkit


The IPA and ISBA have created a selection of industry best practice guides in collaboration with the MMA, DMA and PRCA. To download the pdf versions of these guides please click on the icons:-


  • Finding an Agency
  • Briefing an Agency
  • Evaluation
  • Agency Remuneration
  • Judging Creative Work
  • The Communication Strategy

.         TUPE Protocol



Can we have the pictures of all the covers – similar to what we have:


Tab for left hand side: International


Copy: We thought it would be helpful provide you with information around how pitches are handled in different markets around the world and to highlight any best practice or guidance that has been developed.


Debbie will populate this once she has heard from WFA – Jo to contact overseas agencies bodies – 4AAA’s & EACA