What are they?

‘Cookies’ are small text files that are stored by your browser on your computer’s hard drive, mobile phone or other device you use to access websites.

What cookies does the IPA use on its site?

Essential for site functionality:

This site is built on the WordPress platform, and uses a single WordPress cookie to check whether cookies are enabled or not – essential for site functionality.

Essential for users’ site experience:

We use four cookies from Google Analytics which are essential for users’ experience of our site. They provide us with information on how many unique browsers we have had during a given period and how often people visit our site, where and when they tend to come in and which pages they were looking at before they left, and so on. We use this information to best manage content for users and to improve all users’ experience on our website. We do not use cookies to collect information that identifies you personally. For this reason these cookies are often called ‘anonymous analytics cookies’ and are entirely benign.

You can find out more about cookie use by Google Analytics here. The longest lifespan of these cookies is two years.

This website uses a widget from ShareThis which facilitates the sharing of pages/ links from this website across various social networks such as Facebook and Twitter.

Cookies used by ShareThis are as follows:

 

Cookie name

 

Purpose URL Domain
__unam

 

The “__unam” cookie is set as part of the ShareThis service and monitors “click-stream” activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. The ShareThis service only personally identifies you if you have separately signed up with ShareThis for a ShareThis account and given them your consent. You can read the ShareThis privacy policy here. This page also explains how you can opt out of the tracking aspects of the ShareThis Service if you wish to. www.thegoodpitch.com .thegoodpitch.com
__stid
__unam
__utma
__utmz
__uset
See ShareThis cookie purpose above. www.thegoodpitch.com .sharethis.com
__stid
__unam
__utma
__utmz
__uset 

See ShareThis cookie purpose above. seg.sharethis.com .sharethis.com
UID
UIDR
evlu
See ShareThis cookie purpose above. seg.sharethis.com .scorecardresearch.com
__stid
__unam
__utma
__utmz
__uset 

 

See ShareThis cookie purpose above. edge.sharethis.com .sharethis.com
__utmz
__utma
__utmb
__utmc
See ShareThis cookie purpose above. edge.sharethis.com edge.sharethis.com

 

Videos on this site are from Vimeo.com, which also uses cookies to improve user experience

Cookies used by Vimeo.com are:

Cookie name

 

Purpose URL Domain
__utmc
uid
pl_volume
stats_start_date
stats_end_date
embed_preferences
__utma
__utmb
auto_load_stats
__utmz
__utmv
vimeo
Cookies are used to store preferences on the videos. Read Vimeo’s privacy policy here. player.vimeo.com .vimeo.com
__utma
__utmb
__utmc
__utmz
See Vimeo description above. player.vimeo.com .player.vimeo.com

We have no means of tracking your surfing behaviour on other websites before or after you visit this IPA site.

What is the legal position on cookies?

The law about use of non-essential cookies changed in May 2011. You can find more information about this from the Information Commissioner’s Office

In the meantime, you can tell your web browser to notify you whenever a website attempts to set a cookie. You can also tell your browser to disable and/or refuse all cookies, although doing so may affect your experience of many websites. Each browser has slightly different ways of handling cookies but you can usually find out how to do it via the ‘Help’ or ‘Settings’ options on your browser.

There’s also a really useful site called All About Cookies which is a free resource to help marketers and consumers understand the issues surrounding the use of cookies.