1.Openness & Transparency
Both sides need to be honest about the opportunity.
Transparency is imperative all the way through the process, generally in most pitches there is an unnecessary level of secrecy. Why keep the names and number of agencies, budgets, time frames and resource a secret?
By opening this up agencies can make informed decisions on pitching and clients are assured of full participation and a more straight forward pitch journey.
Clarity of the opportunity is key from the outset, the scope of work, the timescale, the commercial opportunity, the reason it’s moving, and the individuals involved.
For fairness and consistency all agencies should be briefed on the pitch at the same time and place. Quality of briefing can vary significantly from first to last meeting so a single briefing platform ensures consistency of message, saves time for the client and encourages senior level participation.