Pitching Legends:
Sir John Hegarty and Sam Delany
- 11th September 2012
An opportunity to hear anecdotes and cautionary tales from Sir John Hegarty, as he is interviewed by author and broadcaster, Sam Delaney.
This is the second in a series of events by the IPA New Business and Marketing Group. In a world where new business is the lifeblood of an agency, and where it appears to be more competitive and harder to find the sweet spot than ever, we are all searching for answers, top tips and techniques to secure wins.
Our ‘Pitching Legends’ series continues with Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH). John is one of the world’s foremost advertising creatives. He was a founding partner at Saatchi & Saatchi in 1970 and helped found the London office of TBWA in 1973 as Creative Director and established Bartle Bogle Hegarty in 1982.
Here, John was responsible for many celebrated campaigns over two decades from brands such as Levi’s and Audi. BBH now has offices in London, New York, Singapore, Sao Paulo, Shanghai and Mumbai and John oversees the creative output of all these offices. John’s approach to pitching – as elucidated in his 2011 book Hegarty on Advertising: Turning Intelligence Into Magic – has been incredibly successful and he will be sharing his views on best practice with the group. The event is part of the IPA’s ‘Pitching Legends’ series – 1 hour sessions with pitch experts, individuals who are leaders in their field to share their views, anecdotes and cautionary tales. This event took place at the IPA on the 11th September 2012.
Pitching Legends:
An evening with Robin Wight and Claire Beale
- 23rd May 2012
An opportunity to hear anecdotes and cautionary tales from Robin Wight, one of the industry’s most formidable and passionate pitchers as he is interviewed by Claire Beale, Editor of Campaign. This is the first in a series of events by the IPA New Business and Marketing Group.
Pitching Legends: An evening with Robin Wight and Claire Beale: Part 1 from The IPA on Vimeo.
Pitching Legends: An evening with Robin Wight and Claire Beale: Part 2 from The IPA on Vimeo.
The ‘Pitching Legends’ series began with Robin Wight, President of WCRS. Robin began his career at Collett Dickenson Pearce, one of the most influential agencies of the 1960s, and co-founded WRCS whilst still in his twenties. Even to this day he is known as one of the industry’s most formidable and passionate pitchers. He’ll be regaling us with tales of his greatest wins and losses, sharing his own philosophy and tactics in pitching and how it can build careers and businesses.
Leading the interview was Claire Beale, editor of Campaign, industry influencer and expert in all things advertising.
This event took place at the IPA, with drinks from 6.30pm on the 23rd May.