David Wethey, founder of AAI and member of the IPA/ISBA Good Pitch initiative last year, shares his views on the business of pitching this week with the Marketing Society.
As part of the Good Pitch steering committee, David saw first-hand the collaboration between ‘renaissance clients and thoughtful agencies’ who agreed that pitches should be shorter, more open, completed with greater respect from both parties, and braver in finding alternatives.
Have these guidelines afforded much change to our industry? Where did it all go wrong, and what should agencies and clients do to avoid a ‘creative shoot-out’? Read David’s full article here.